UK Voiceover Rate Calculator

Internal pricing tool. Defaults reflect the Gravy For The Brain UK guide (typical averages, Jun 2026) — a negotiation starting point, not fixed prices. Every value is editable.

Project details

Rate model & assumptions
UK pricing = BSF (recording fee) + usage. Usage = BSF × (% per year) × term × reach × exclusivity. BSF is charged once; GFTB puts it at £200–£350 (avg £250).

Term scales annual usage by quarters: 3mo ×0.25, 6mo ×0.5, 1yr ×1.0, 2yr ×2.0, buyout ×3.0. Reach lever: local ×0.5, regional ×0.75, national ×1.0, international ×1.5. Exclusivity: none ×1.0, category ×1.25, full ×1.5. Extra tags +10% BSF each; out-of-hours +50% BSF (per IPA/Equity). Per-unit genres (e-learning, IVR, audiobook) price on quantity × rate, usage included. All figures are guide averages and fully negotiable.
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Figures exclude VAT
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